Estructura de enlaces para SEO en Drupal
Como casi todo el mundo sabe, hoy en día los enlaces son uno de los principales factores a la hora de posicionarse en los diferentes buscadores.
Con el fin de intercambiar enlaces, muchos webmasters crean páginas donde mezclan todo tipo de enlaces procedentes del intercambio. Así pues no es difícil ver una página sobre diseño web, en la que los enlaces nos llevan a webs de mascotas o de inmobiliarias. Esto no me gusta nada, pues soy de la opinión de que los links además de servir para posicionarnos deben de ser de utilidad para los usuarios de la we.b
Por tanto vamos a ver como aprovechar la estructura que se forma con los books de Drupal para conseguir buenos intercambios de enlaces y que ofrezcan valor tanto al que intercambia, a los usuarios y por supuesto a nosotros.
No se trata de una idea espectacular, es algo muy sencillo.
Únicamente tenemos que crear hojas del libro para enlaces, por ejemplo, aquí en DrupalWeb, tenemos varias secciones, SEO , hosting , programación , etc ...
¿Qué se consigue con esto?
- Nos permite tener enlaces ordenados y tematizados, con lo que será mucho más fácil conseguir intercambios de enlaces.
- Ofrece valor al usuario, ya que puede encontrar enlaces útiles para su búsqueda de información.
- Ofrece valor al intercambiador, por conseguir un enlace tematizado.
- Permite conseguir una mayor variedad de enlaces sin caer en intercambios sin sentido.
- Creamos buena imagen. La web se ve reforzada y parece mucho más seria y útil.
Hay que evitar los abusos, y no se trata de crear decenas de books, con contenido que no tiene nada que ver con nuestra web para poder conseguir más intercambios. Si no de adaptar nuestra web y utilizar varias páginas de enlaces tematizados, en lugar de páginas popurrí.
Si se quiere conseguir un mayor PR para estas páginas de enlaces basta con crear un nuevo menú, llamado por ejemplo link sinternos que contenga las direcciones de las páginas de enlaces y mostramos el bloque correspondiente desde la página principal. Aclarar que aunque no considero el PR importante para el posicionamiento, es cierto, que si obtenemos un buen PR, nos será mucho más fácil intercambiar enlaces, cosas de internet, ejejejej
A la hora de colocar los enlaces, puede ser interesante, poner los enlaces en lista, como aconseja google y no superar los 100 por página. Además es muy útil, sobre todo para el usuario ya para crear buena imagen, una frase explicatoria al lado de cada web.
Por último, recomendar que no os ceguéis conlos intercambios, si ves una web buena o que te parezca interesante, deberías enlazarla, aunque se hayan negado a intercambiar enlaces, piensa en lo que te ugstaría encontrar al buscar una web. No sólo en posicionar.
Y por ahora eso es todo amigos....
Comentarios
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